PSEB committed to enhance IT industry-academia collaboration

Pakistan Software Export Board (PSEB) was doing untiring efforts to enhance IT
Industry-Academia collaboration to ensure sustainable growth of Pakistan’s information technology industry and give boost to exports.

PSEB has been working on setting up channels through which Pakistani IT companies can utilize the brain bank available at universities across Pakistan, said a news release. PSEB is working with the universities to develop case studies for IT /ITeS companies and technology startups focusing on business strategy, marketing, technology, pricing strategy, R & D, customer acquisition, cost optimization, product development, and other commercial and technical matters.

The studies to be conducted under this program would be developed to promote the technology industry of Pakistan across the globe and may also be made part of the curriculum of the Universities thereby imparting practical training to the students as well.

The first university to enter program for developing case studies for IT Industry is the University of Central Punjab (UCP).

UCP promotes multi-disciplinary research to aid Pakistan’s industry and to provide faculty and the students the opportunity to thrive in a rapidly evolving technological, economic and business environment.